case studies
Thinking outside the gala box. Our Towns Habitat for Humanity enlisted our team to create an annual signature fundraising event in six months. Builder’s Bash was created and the inaugural fundraising goal of $75,000, the cost to build a Habitat home was met. Read how we created an exciting non traditional annual signature “cocktail-style” event.
builder's bash
Services Provided
strategic planning
brand strategy
brand identity
brand strategy + identity
+ People interpret much of the world through what they see. We worked with Our Towns Habitat for Humanity to create an event brand that their donors and community can get excited about for years to come. We carried through their existing brand recognition by utilizing the organizations bright blue, orange and green color palette and developed a playful logo incorporating construction tools and an illustration of a home, which speaks to the mission of providing the tools and resources to bring people together to build homes, communities and hope. Event Development, Design and Production Fundraising Strategy Project Management Vendor Management Marketing and Social Media Support Content Development and Messaging Entertainment.
+ Engaging event entertainment and elements are what guests remember. Guests were asked to leave their traditional tuxedos and ball gowns in the closet, and instead dress comfortably for a late summer evening of fun and dancing in “builder’s chic” attire where you can pair a fun party dress with work boots or don a tool belt with your sports jacket.
+ VIPs and sponsors enjoyed a refreshing late summer handcrafted signature cocktail with branded stirrer created by the Beverage Director at top restaurant in the community and region, Kindred. Kindred also served up the same specialty cocktail in their restaurant and donated back to the organization for each cocktail purchased in the restaurant.
+ Attendees enjoyed a fun interactive wine toss game, which contributed to 10% of the event income.
+ Silent auction items were not displayed on tables, they were suspended on palette walls for a unique presentation and attendee engagement.
our results
Over $75,000 raised, the cost to build a home.
The Arc of North Carolina after hosting a state conference for nine years, put forth an RFP to form a partnership with a conference planning team to manage and grow their state conference. With a long standing conference a strategic planning session was conducted at the onset to outline strengths, weaknesses and opportunities. From the planning session a comprehensive brand strategy and event plan was set forth and the Rooted in Advocacy Conference was born. With a new strategy in place the organization was able to reach audiences they’d long wanted to serve, as well as, bring excitement back to a conference that was becoming lackluster.
Rooted in Advocacy Conference
Services Provided
strategic planning
brand strategy
brand identity
strategic planning
+ Let’s get to the root of the conference. We believe in elevating our client organization’s purpose and growing their impact through collaboration, strategy-focused and results-driven event management solutions. We don’t jump into site selection or event design before gaining an understanding of where the organization has been and what they are trying to achieve. The Arc of North Carolina had great potential with over 24 state chapters and an engaged base in the Triad region. By identifying where the organization had the most support in the state, site selection began in Winston-Salem for the next conference year.
+ In the past few years of the conference the organization saw a decline in engagement, so a brand strategy was developed to create a rallying conference logo and identity to bring together the professional community, direct support staff, Arc state chapters, families, and self-advocates.
+ The Arc of North Carolina annual conference is now Rooted in Advocacy conference with a growing attendance of self-advocates. Content Development and Messaging Event Development and Pre-Planning Project Management Site Selection and Management Layouts/Floor-Plans On-site Event Management Vendor Management Event Production: Run of Show, Stage Management, Contingency Planning Marketing and Social Media Support Financial Review and Budget Planning Committee Management Registration
+ After careful review of the previous years conference budget and registration platform, there was an opportunity to create savings by developing new systems. We created a new registration platform to capture the layered registration and payment types for more accurate reporting and financial reconciliation. We also worked with the organization's marketing company to create a conference microsite and embedded the registration form on to the new microsite. Hotel Room Blocks Sponsor Packages Volunteer Coordination
