Case study #1

Christmastown U.S.A ®, McAdenville, NC | Pharr Corporation

Holiday Event Series

McAdenville, known as Christmas Town U.S.A.®, is a beloved holiday destination. However, many visitors arrived only in the evening for the lights, limiting their time in the town and engagement with local businesses. Pharr Corporation sought a creative way to increase visitor dwell time, encourage daytime exploration, and foster stronger community connections through a new event series at their new pocket park.

creating a more engaging holiday experience

We designed a series of engaging holiday events to enhance the visitor experience in McAdenville. Our approach focused on creating interactive, family-friendly activities that encouraged guests to arrive earlier, explore local businesses, and enjoy more of what Christmas Town U.S.A. has to offer.

• North Pole Park Holiday Kick-Off – A festive evening with live music, interactive crafts, and a welcoming holiday atmosphere.
• Santa’s Workshop at North Pole Park – A magical daytime experience featuring visits with Santa, crafts, and seasonal treats.
• Noon Year’s Eve in the Park – A family-friendly New Year's celebration with a noon countdown, music, face painting, and interactive activities.